2004 - Present

2004-2005: Back-to-back titles

At the start of the 2004 PBA Fiesta Conference, Caidic was promoted to team manager and was replaced by former San Miguel assistant coach Siot Tanquincen. One of Tanquincen's best moves was to give more playing time to comebacking Jayjay Helterbrand over veteran Bal David, who was nursing an injury. His partnership with Mark Caguioa was later dubbed by ABC Sports commentators as the "Fast and the Furious." The team also traded Jun Limpot and Rob Johnson to sister team Purefoods in exchange for Rodney Santos and Andy Seigle. The changes helped Ginebra to become a strong team during the season.

And in July 7, 2004, Barangay Ginebra ended a 7-year title drought when they defeated Red Bull Barako in a best of 5 finals, 3-1, capturing the transition 2004 Fiesta Conference. During that time, Torraye Braggs was their import player. It was actually a total miracle as the team was only seeded 7th after the classification rounds. In the sudden death wildcard phase, they came back from a 21-point deficit to beat the Sta. Lucia Realtors. In the quarterfinal round, they had a 2-1 record, good enough to make it to the semifinals. In the best of 3 semifinals, they eventually survived the Talk N' Text Phone Pals in Game 3 on their way to the finals.

In February 11, 2005, Barangay Ginebra proved that the last championship was not a fluke by winning the next conference, the 2004-2005 Philippine Cup, a conference without imports. They dethroned the defending champions Talk N' Text Phone Pals, 4-2, in a controversial best of 7 Finals series. Game One was forfeited in favor of Ginebra when Phone Pals star center Asi Taulava, who was ineligible to play, entered the game. His citizenship case was still on the Bureau of Immigration and Deportation. The Kings filed a protest prior to the start of game one. Barangay Ginebra carried the momentum and went on to win the championship. This was also the first time in franchise history that they won back-to-back championships.

2005-2006: Ginebra-Red Bull playoffs duel

The Kings' victory over Red Bull in the 2004 Fiesta Conference broke the flawless finals record of the Bulls. And it proved to be costly too, as Red Bull would go on to master Ginebra in the next 3 conferences that would follow after the Kings' back-to-back championships, denying the Kings numerous chances to rewrite history.

In the 2004-05 Fiesta Conference, Barangay Ginebra had a chance to rewrite history by winning the last possible 3-conference championship grand slam. Unfortunately, obstacles such as import problems, injury to star point guard Jayjay Helterbrand and the suspension of future MVP Eric Menk due to citizenship issues, made the team struggle throughout the conference. They placed 9th of 10 teams in the conference after being swept by Red Bull Barako in the best of 3 wildcard phase of the playoffs. Red Bull Barako took 4th place after being defeated by eventual champions, and Ginebra's sister team, San Miguel Beermen.

In the 2005-2006 Fiesta Conference, Barangay Ginebra was seeded to the semifinals after winning the 2nd seed playoff against Red Bull Barako. Original import Sean Lampley was replaced in time for the playoffs, by former Auburn University standout Chris Porter, in order to strengthen Ginebra's quest to regain the Fiesta Conference title. But, his addition was not enough to help the Kings reach the Finals.

They faced Red Bull Barako themselves in the semifinals, and eventually lost in the series, 4-3. But the Kings showed real fighting heart as they came back and tied the series, after being down 1-3. It was an emotional series for the fans, who were expecting for a repeat of the historic comeback made by the team during the 1991 First Conference.

After the series, coach Siot Tanquincen, apologized to the legion of the team's fans. It was also revealed that Mark Caguioa was playing hurt and had a hamstring injury throughout the series. Barangay Ginebra battled Air21 Express for 3rd place honors but lost. In that game, an evidently lackluster Barangay Ginebra team played, which was believed to be still emotionally down from their game 7 defeat. Red Bull Barako eventually won the championship against the Purefoods Chunkee Giants in six games.

In the 2005-2006 Philippine Cup, Barangay Ginebra finished with a 7-9 win-loss record in the classification phase. Being defending champions, they were considered as favorites to win the tournament. Unfortunately, injuries haunted the team as players began to fall one by one. All-stars Eric Menk and Rommel Adducul and role players Rodney Santos and Andy Seigle all suffered injuries during the conference. The Kings made a gallant stand in the wildcard phase as role players Manny Ramos, Allan Salansang, Ervin Sotto and Mark Macapagal, were able to step up their games. Ginebra took the sixth and final spot in the quarterfinals after defeating Air21 on June 4 with a 118-114 overtime victory as Mark Caguioa recorded a new career-high with 45 points.

However, the Kings still fell short as they were eliminated in the quarterfinals by Red Bull, 3-2. After Ginebra led 2-1 in the series, the Bulls clinched the series by defeating the Kings by more than 25 points in the last two games. The Bulls went on to survive the Beermen in 7 semis games, before being denied a grand slam themselves by the Giants.

2006-07 Season: Star-studded team

In the off season, the Kings were involved in the controversial three-way-team trade with Coca-Cola Tigers and Air21 Express. The first part of the trade saw the Express sending Ryan Bernardo and its 2007 and 2008 first-round draft picks to the Tigers for Rafi Reavis, Billy Mamaril and the rights to Rudy Hatfield. The second part sent Reavis, Mamaril and Hatfield's rights from the Express to the Kings for Kalani Ferreria, Aries Dimaunahan, Manny Ramos, and Ervin Sotto plus the Kings two second-round draft picks this year and a future first-round pick. The third part was voided by Commissioner Noli Eala, which would have allowed the Express to regain its own 2007 and 2008 picks plus the Tigers' 2008 second round draft pick from Coke, in exchange for Ferreria and Ramos plus the second-round pick this year and the future first-round pick. Air21 and Coca-Cola submitted a revised version of that part of the trade and was approved by Commissioner Eala.

Under the revised version, the Express will trade Manny Ramos and Kalani Ferreria plus two second-round picks acquired from San Miguel and Ginebra to the Tigers. The Tigers retained Air21's 2007 and 2008 first-round picks but traded away their 2008 and 2009 first-round picks.

The trade has been questioned by many within the league as a one-sided trade. It also speculated the rumors of Coca-Cola's possible disbandment from the league, which was denied in a statement released by the president of Coca-Cola Bottlers Philippines Inc.(CCBPI) and PBA board of governors for the Coca-Cola Tigers.

Also, the coaching staff underwent a major revamp with Jong Uichico, from sister team San Miguel Beer, taking over coaching duties from Siot Tanquingcen. Tanquingcen demoted as assistant coach, along with Art Dela Cruz and Junno Sauler. Dela Cruz is also from San Miguel Beer, having served as assistant coach, while Sauler is a holdover from Tanquingcen's coaching staff. Uichico, Tanquincen, and Dela Cruz powered San Miguel Beer in their late-90s championship run and also helped win their 17th title.

As part of their preparations for the 2006-07 PBA season, the team competed in the 6th Shell Rimula Brunei Cup but failed to make it to the semis after losing close games. They started the PBA pre-season tournament with a 90-75 drubbling of Purefoods,[4] but failed to advance to the pre-season finals due to an inferior record of only 2-2.

Rudy Hatfield made a comeback from years of absence and he decided to play for Ginebra alongside with his bestfriend, Eric Menk.

Coca-cola released Johnny Abarrientos 2 weeks before the start of PBA and Ginebra was able to catch him as back-up guard for Jayjay Helterbrand. His court generalship will be additional factor as Kings' powerhouse line-up.

2006-2007 Philippine Cup

In the season opener, the Kings defeated the expansion Welcoat Dragons 102-69 on October 1. Two victories over sister team Purefoods and Air21 gave Ginebra an early 3-0 record before being defeated by Red Bull in a hyped matchup on October 15.

Rommel Adducul was later sent to the San Miguel Beermen as part of a three-team deal which involved Red Bull, a non-SMC squad. [5] Ironically, the following game saw the two sister teams face off at the Cuneta Astrodome, in a game which the Beermen edged 101-97 in overtime, after leading by as much as 20 points during the regulation period. At the middle of the elimination round, they have acquired the energetic Ronald Tubid from the Air21 Express. [6] Midway through the elimination round, the team managers of SMC squads were shuffled. Ginebra's team manager, Allan Caidic was replaced by Samboy Lim and Caidic was sent to the Coca-Cola Tigers. The Kings advanced to the semifinals as the first seed. [7] On the semifinal series against the Phone Pals, they won the pivotal Game 5 where the series was tied 2-2, leading to the series clinching Game 6 win.

In the finals, Ginebra met sister team San Miguel Beer and fell behind 0-2 early in the series. They would win their next four games, with games 3 and 4 being blowouts, being only the fifth PBA team to win the title after losing their first two games. Ginebra's backcourt general Jayjay Helterbrand sank the two crucial free throws of Game 6, was adjudged Finals MVP, while Mark Caguioa the consistent scoring machine won the Best Player of the Conference award.